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03 / GROWTH

Weship

Lansare. Trafic. Vânzări.

Nu te lăsăm cu un site pe care nu-l vede nimeni. Strategie de lansare, ads, SEO, content, analytics. Îl ducem în fața oamenilor potriviți.

Începe un proiect
Day 14 / 90ON TRACK
8,420
signups · goal 10k
MetaPHNews

Strategie de lansare

Plan zero → primii 1k. Canale, mesaje, KPIs, content calendar 90 zile.

loop.studio
Sponsored
Refill,
don’t replace.
Loop
▲ 4.6% CTR

Performance marketing

Google, Meta, TikTok, LinkedIn. Creative iterativ, ROAS măsurat săptămânal.

best refill body wash
#1loop.studio
The complete guide to refill body wash · Loop
We compared 12 brands. Here’s what we learned about plastic...
#2 · example2.com
Comparison of body wash refills...
#3 · example3.com
Comparison of body wash refills...

SEO & conținut

Audit tehnic + cluster content. Trafic organic care compune lunar.

1
WelcomeDay 0
2
First winDay 2
3
ExpandDay 7
4
HabitDay 14

Email & lifecycle

Onboarding, retention, expansion. Drop-off în jos, NRR în sus.

§ Growth playbooks

Trafic care plătește.

Trei stadii de growth — lansare, scale, retenție — fiecare cu canalele lor, asset-ul caracteristic și dashboard-ul live.

§ 01 · Growth playbook

Liftoff.

Zero to first thousand. Fast.

Launch · Day 06 channels · KPIs tracked
Channels · 6live
Day 1 signups
1,420
tracked daily
  • Meta Adssocial
  • Google Adssearch
  • LinkedInB2B
  • ProductHuntPR
  • Newsletterowned
  • Pressearned
Activetracked weekly
Ad creativecreative
aurora.health
Sponsored · 7d free

Move slower, live longer. Daily 5-min practices for breath, sleep & focus.

Move slower.
Live longer.
Aurora
aurora.health
Begin 7-day journey
♡ 2.4k💬 184↗ 92▲ 4.3% CTR
Livedashboard
growth · launch · day 14
Day 14 / 90
Aurora launch · live
ON TRACK
Total signups
8,420
Goal
10,000
84% of Day 90 goal · 14 days in
Top sources today
Meta Ads1,24032%
ProductHunt89223%
Newsletter61216%
§ 02 · Growth playbook

Stream.

Predictable pipeline. Daily.

Acquisition · Scale6 channels · KPIs tracked
Channels · 6live
Blended CAC
€12
tracked daily
  • Google Adssearch
  • Metasocial
  • TikTokvideo
  • LinkedInB2B
  • SEOorganic
  • Affiliatespartner
Activetracked weekly
A/B testcreative
Variant Acontrol
42% traffic
Build faster. Ship sooner. Scale steady.
CTR
2.8%
CVR
3.1%
CAC
€18
✓ winner
Variant B58% traffic
Same team builds, codes, and ships it.
CTR
4.6%
CVR
5.4%
CAC
€10
+64% CVR · −44% CAC · 99% confidence · n=4,820
Livedashboard
growth · acquisition · last 30d
ROAS · blended
4.8× ▲ +243%
healthy
Channel mix · spend
Google
€7.6k5.2×
Meta
€5.6k4.8×
TikTok
€3.6k4.1×
SEO
€0
Spend
€16.8k
Revenue
€80.6k
CAC
€12
§ 03 · Growth playbook

Echo.

Customers that stay. And come back.

Retention · Lifecycle6 channels · KPIs tracked
Channels · 6live
M3 retention
62%
tracked daily
  • Emaillifecycle
  • Pushmobile
  • SMSdirect
  • In-apponsite
  • Loyaltyrewards
  • Referralsviral
Activetracked weekly
Lifecycle flowcreative
1
WelcomeDay 0
First touch · 89% open
2
First winDay 2
Activation nudge · 64%
3
ExpandDay 7
Feature spotlight · 52%
4
HabitDay 14
Streak reminder · 48%
5
ReferDay 30
Referral code · 31%
Livedashboard
growth · cohorts · monthly
Cohort retention
Compound growth
6 cohorts
Cohort
M0
M1
M2
M3
M4
M5
2026-Q1
100
78
71
65
62
60
2025-Q4
100
76
68
64
60
57
2025-Q3
100
74
65
60
56
2025-Q2
100
72
64
58
M3
62%
Expansion
+24%
NRR
118%

Hai să discutăm growth-ul.

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